OGIO Women's Launch

When OGIO decided to launch a new line of Women’s products the challenge was clear: make a reentry into this market in a big way. This was a much needed update so we brought that to life in a bold, fun, and creative manner.

 

The campaign was two-fold: show versatility through the lifestyle products and highlight the designed for women by women story. The strategy with the golf campaign was to address that women demanded more out of their golf bags and the women’s colors on men’s bags wasn’t going to cut it anymore. No more “pink it and shrink it” of men’s golf bags.